![]() Nor was it because 106 million people - nearly half the population of the United States at that time - tuned in, making it the most-watched single episode of a TV show in American history. Not just because it was an Emmy-winning, top-rated series that ran 11 years (almost four times longer than the real war) or because CBS sold 30-second commercial spots around the finale for what would be $1.2 million apiece today. When the Korean War comedy M*A*S*H aired its final episode, “Goodbye, Farewell and Amen,” 40 years ago this week, its impact was seismic. ![]() Photo: Steve Schapiro/Corbis via Getty Images ![]() (Pictured: Finale director and series writer, producer and star Alan Alda on set with co-star Gary Burghoff in an earlier season.) ![]() To the very end, the people who made M*A*S*H were committed to expanding scripted television beyond the bounds of the network sitcom format.
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